The platform is rolling out a new feature that permits them to lessen the volume of AI-made content appearing in their streams. This move comes as the company disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale launch. This shift coincides with a increase in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising channels on another major platform only show AI-generated videos. A large amount of this material is classified as low-quality AI content, a term for poor-quality, factory-style content that is often nonsensical or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, from computer-generated images to educational videos, and we want to offer the community the power to increase or decrease of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its service identified as artificially created. Collectively, more than 100 million media items are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the level of artificial media they view by accessing the topic control setting in the app and selecting “AI-generated content”. Other topics that currently be controlled under the tool cover current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s rules oblige users to identify “realistic” AI-made content, and it bans harmful deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the app will now add an “AI-made” label to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This step is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million awareness program for specialists and institutions to develop learning resources about ethical AI use. This program will assist educational bodies specializing in training programming and robotics.
Content Safety Approach
The platform has justified its safety measures, amid discussion over plans to lay off a large number of review team members in the United Kingdom. TikTok is expected to cut 439 jobs in its user protection team in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but AI can safeguard staff by removing the most harmful content before it has to be seen by people. TikTok announced a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is making a difference work at speed.”
